Librandi Outdoor Power is an equipment dealer in Hayden, Idaho. They carry the brands everyone wants: Honda, Husqvarna, Echo, Scag, and more. Their problem was the same one almost every dealer has: the website showed a wall of manufacturer logos, and nothing else. A buyer comparing chainsaws had no way to see what Librandi actually stocked, so they clicked through to the manufacturer’s site, and the manufacturer’s site does not send that buyer back.
The goal, in the owner’s terms
Keep buyers on the dealer’s own site, let them browse everything in stock the way they would on a big-box site, and make sure the inquiry lands with the dealer. Not “build a website.” Capture the sale that was leaking away.
What was built
- A full custom WordPress site with a component-based theme and a real build pipeline, owned by the dealer.
- A searchable, filterable catalog of about 969 products across 9 brands, with roughly 742 self-hosted product images, so browsing happens on the dealer’s site at the dealer’s speed.
- Faceted filtering (brand, category, spec) and lead-capture calls to action on every product, so “I want this one” turns into an inquiry the shop actually receives.
- A Sears-to-Tecumseh engine cross-reference tool, the kind of niche utility that brings repair customers in on search terms nobody else serves.
- Local SEO fundamentals throughout: structured data, service-area pages, and titles written the way customers actually search.
What changed
The site now earns real search traffic: over the last three months it drew about 10,000 impressions and several hundred clicks from Google, ranking for the searches that matter to a dealer, “saw shop near me”, “lawn mower repair”, “echo dealer near me”, and hundreds of product-model queries, with individual product pages pulling hundreds of impressions on their own. Buyers browse the inventory on the dealer’s site, and the contact comes to the dealer.
The engagement model
Fixed scope, a clear deliverable list, and an ongoing care engagement afterward that keeps the catalog current and the site fast. One engineer did the work end to end, the same person the dealer talked to on day one.
If your business has inventory nobody can browse, bookings that only happen when someone answers the phone, or a site that has quietly gone stale, this is exactly the class of problem I build for. Pricing is public on the services page, the local overview is at web design in Spokane, and a ten-minute conversation costs nothing: get in touch.
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